In his debut single, Shawn Neon explores a new kind of Dopeboy lifestyle.
"The song is about having confidence in your artistry and being unfazed by jealousy and hate. DopeBoy is a metaphor about selling my art instead of drugs."
To convey this new idea, Neon collaborated with director Minister Akins to create a visual aesthetic that sets him apart from the typical rap music video.
Check out Neon's debut track as he flickers through multiple interpretations of the true meaning of a Dopeboy:
Click here for more music by Shawn Neon.